How to use Google Alerts for Your Brand

Every day, Webmasters all around the globe are trying to build backlinks, optimize their websites, rank them, fill them with content, all in hopes of attracting more visitors and costumers to their websites. I’m not saying that this process is easy. It’s actually very complicated to do it properly. Many factors must be considered and evaluated before anything is done to the website or its baclinks. People are usually mistaken when it comes to backlinks and their quality and just to clear that up, yes, you need them. But, they must be quality links from quality websites or they will just end up destroying your website rank faster than the speed of Google spider. This is where Google Alerts come into play.

google alerts

What is Google Alerts Tool

Google Alerts is a tool for monitoring a large chunk of Internet for something relevant to your interests, as it happens, and delivering those results to your email. Well, not exactly as it happens, its more like: as soon as Google spider picks it up. The applications of this tool are very wide. You can set it up to stay informed of the newest gossip, celebrity leaks, tech news, or almost anything that interests you.

How can Google alerts help me and my Brand

Google Alerts is not omnipotent, but it can provide few things that are very valuable to every Webmaster. It can give you an opportunity to be among the first who comment on blogs or community forums about a certain brand. Or you can keep track of your competitors and their strategies. Either approach to Google Alerts is useful. Are you asking yourself why is this commenting important? It is very simple actually, when you are trying to rank your site on the Google you need baclinks, mentions, and many other things but lets not get carried away. Mentions are citations of your brands name, address, phone number, etc.

How to use Google Alerts

This is very simple process that you begin by going to: Then all you need to do is to select your alert parameters, your keywords and write your email address. Thats it. You will be, from now on, getting emails from Google informing you of every new search result that happen to appear on the Internet which is relevant to your search parameter. Then you can easily use these results to build your brands reputation on blogs and community forums.


For example, if you are the owner of a carpet cleaning company in London, you would want to set up your Google Alerts to inform you whenever somebody asks: “Is (your brand) any good?” or perhaps “Anybody knows where can I get my carpets cleaned?” You get the idea. Not only does this give you an opportunity to promote your business, but it also gives you a chance to get a back-link from a relevant site.

Wit the help of Surrey SEO company they can also set up Google Alerts to inform you about the news in the industry that you are associated with, so that you can be among the first to review the new products, services or technologies. This gives you and your brand a lot of reputation in the eyes of your users and Google. Everything considered, Google Alerts tool is a free way to stay informed and one step ahead of your competitors.


Link Building Dos and Don’ts

Link Building Dos and Don’ts

There is a fine line between spamming potential clients and freely suggesting your services or products. People visit sites and/or read newsletters wanting to be entertained or educated. However, it is not uncommon for them to be annoyed with numerous requests to click links and substandard content. At this point, the importance of building trust with your current and future clientele comes in. This is possible with quality content and using only relevant links. To achieve this, there are certain link building dos and don’ts to be followed. These are summarized below.

DO: Evaluate Link Profiles
With tools such as Open Site Explorer, you can analyse the current link profiles in comparison with competitors. As soon as you see the top-ranking sites and the most competitive terms, a wide range of anchor text will show up. There is a roughly even percentage of inbound links directed to internal pages as there are links directed to money pages.

DO: Know Your Audience
This is a must for all business owners. Generating natural links necessitates knowing which people you should be targeting. In line with this, it is important to think about the different websites which may link to your site (it is likely that your target audience will check out these pages as well). Once the content of these sites addresses your audience’s needs, values and wants, they become more likely to provide links to your business.

DO: Provide Relevant and Engaging Content
Content is what your audience will ultimately peruse – and if your content comes from credible sources, only good things can follow. Many businesses are not able to create this in-house, but there are plenty of SEO companies which offer these services. Even if building links to content manually takes priority, having quality content makes it easy to attract links by itself.

DO: Start Scaling Your Content

Now you can start to scale the development of your content by having an editorial calendar. It does not matter what the format is. What’s important is that you plan out a publishing schedule and stick to it. For your bigger and important content pieces, have more spacious intervals – this makes sure you have a lot of time for marketing and building links, which allows your audience to never be overwhelmed with too much content.

DON’T: Focus on Quantity
The age-old debate of quantity versus quality comes in around this point. Do not trouble yourself with just quantity. It is best to start small – scaling back a little to make sure that each piece of content that you have is worth your audience’s time. Secure content which is custom tailored for your business. Do this by commissioning illustrations or developing impressive charts and graphs. It is a lot of work, but you will surely get more links for it.

DON’T: Spam
A well known SEO agency in surrey pepperpotdigital says mastering authoritative link building dos and don’ts is essential in continuous revenue. This includes suggesting products or links outside of your business as well – only provide relevant and non-spammy links. Think of your audiences and subscribers as your fans – as long as you give them quality content, they will continue to value you and your business for years to come.