Link Building Dos and Don’ts
There is a fine line between spamming potential clients and freely suggesting your services or products. People visit sites and/or read newsletters wanting to be entertained or educated. However, it is not uncommon for them to be annoyed with numerous requests to click links and substandard content. At this point, the importance of building trust with your current and future clientele comes in. This is possible with quality content and using only relevant links. To achieve this, there are certain link building dos and don’ts to be followed. These are summarized below.
DO: Evaluate Link Profiles
With tools such as Open Site Explorer, you can analyse the current link profiles in comparison with competitors. As soon as you see the top-ranking sites and the most competitive terms, a wide range of anchor text will show up. There is a roughly even percentage of inbound links directed to internal pages as there are links directed to money pages.
DO: Know Your Audience
This is a must for all business owners. Generating natural links necessitates knowing which people you should be targeting. In line with this, it is important to think about the different websites which may link to your site (it is likely that your target audience will check out these pages as well). Once the content of these sites addresses your audience’s needs, values and wants, they become more likely to provide links to your business.
DO: Provide Relevant and Engaging Content
Content is what your audience will ultimately peruse – and if your content comes from credible sources, only good things can follow. Many businesses are not able to create this in-house, but there are plenty of SEO companies which offer these services. Even if building links to content manually takes priority, having quality content makes it easy to attract links by itself.
DO: Start Scaling Your Content
Now you can start to scale the development of your content by having an editorial calendar. It does not matter what the format is. What’s important is that you plan out a publishing schedule and stick to it. For your bigger and important content pieces, have more spacious intervals – this makes sure you have a lot of time for marketing and building links, which allows your audience to never be overwhelmed with too much content.
DON’T: Focus on Quantity
The age-old debate of quantity versus quality comes in around this point. Do not trouble yourself with just quantity. It is best to start small – scaling back a little to make sure that each piece of content that you have is worth your audience’s time. Secure content which is custom tailored for your business. Do this by commissioning illustrations or developing impressive charts and graphs. It is a lot of work, but you will surely get more links for it.
A well known SEO agency in surrey pepperpotdigital says mastering authoritative link building dos and don’ts is essential in continuous revenue. This includes suggesting products or links outside of your business as well – only provide relevant and non-spammy links. Think of your audiences and subscribers as your fans – as long as you give them quality content, they will continue to value you and your business for years to come.